INDIKASI PREDATORY PRICING PADA PRAKTEK FLASH SALE PELAKU USAHA E-COMMERCE DALAM PERSPEKTIF HUKUM PERSAINGAN USAHA

The ease of business transactions offered by e-commerce services makes many companies compete with each other to offer attractive promos consumers or the public so that they are interested in making on their services, one is providing discounts certain time better known as flash sale. However, practice, sales often accompanied very large a product, even reaching price Rp. 99, - (ninety nine rupiah). different from market should be, this gives an indication predatory pricing selling at loss carried out actors. problem will be raised author how sale method actors and law enforcement based Law Number 5 1999 concerning Monopolistic Practices Unfair Business Competition. practice does not violate provisions Article 20 Prohibition Competition if below production aim expelling competitors same time, future raise prices much possible order cover losses gain profits where increase causes for consumers.
 
 Keywords: Flash Sale; Predatory Pricing; Competition.